:The article discusses the impact of the 8-week OTT (Over-The-Top) clause on the Hindi markets for South Indian films. It highlights the poor performance of Rajinikanth’s film “Jailer” in the Hindi market due to its early release on OTT platforms. The article also mentions that Thalapathy Vijay’s film “Leo” is facing a similar problem with North Indian exhibitors demanding adherence to the 8-week no OTT clause.
Rajinikanth’s Blockbuster ‘Jailer’ Faces Setback in Hindi Markets
Rajinikanth, the legendary actor of the Indian film industry, recently released his latest blockbuster, ‘Jailer’. While the film has achieved tremendous success worldwide, it has faced a major setback in the Hindi markets. Despite crossing 600 crores in worldwide gross, the film’s Hindi version has failed to even cross Rs. 10 crores net. This unexpected outcome can be attributed to the 8-week OTT clause, which has become a cause of concern for pan-India films from the South.
The Impact of the 8-Week OTT Clause
In light of the recent news by North Indian Theatre Exhibitors, no film can be released on Over-The-Top (OTT) platforms within eight weeks of its theatrical release. Failure to comply with this clause may result in many single-screen cinemas and multiplexes in the Hindi belts refusing to release the film. Unfortunately, ‘Jailer’ was released on Prime Video just four weeks after its theatrical release, thus violating the 8-week no OTT clause. This violation has had a significant impact on the film’s performance in the Hindi markets.
Similar Problem for Thalapathy Vijay’s ‘Leo’
Now, another highly anticipated film, ‘Leo’ starring Thalapathy Vijay, is facing a similar problem. Reports suggest that North exhibitors have made it clear that they will not release the Hindi version of ‘Leo’ unless the makers are willing to wait eight weeks for the film’s OTT release. This situation highlights the seriousness with which North Indian exhibitors are taking the 8-week clause, causing headaches for pan-India films from the South.
Flouting the 8-Week Clause in Southern States
Interestingly, the 8-week clause has not had a significant impact in the southern states, where many producers have chosen to flout it. This disregard for the clause has allowed films to be released on OTT platforms much earlier than eight weeks after their theatrical release. However, the North Indian exhibitors are taking a firm stance on this issue, making it increasingly challenging for pan-India films from the South to navigate the Hindi markets.
The Future of Pan-India Films
The clash between the 8-week OTT clause and the release strategies of pan-India films from the South raises questions about the future of such projects. While the southern states have been more lenient in their approach, the strict adherence to the clause by North Indian exhibitors is causing significant hurdles for filmmakers. This situation calls for a reconsideration of the clause and a more unified approach to the release of pan-India films.
Rajinikanth’s latest blockbuster, ‘Jailer’, has faced a setback in the Hindi markets due to the violation of the 8-week OTT clause. The film’s Hindi version failed to cross Rs. 10 crores net, despite its massive success worldwide. This setback highlights the challenges faced by pan-India films from the South when it comes to releasing in the Hindi markets. The clash between the 8-week clause and the release strategies of filmmakers calls for a reevaluation of the current regulations to ensure a more seamless release process for pan-India films.
Source, as per www.m9.news