Sri Lanka Tourism Welcomes Bollywood Top Flight Production Houses for Film Shoots
Exploring the Beauty of Sri Lanka for Bollywood Creations
Sri Lanka Tourism has taken a significant step in promoting film tourism by inviting the top Bollywood production houses to feature Sri Lankan locations, local culture, and talent in their upcoming blockbusters. This initiative marks the first collaboration between Sri Lanka and renowned Bollywood filmmakers, including the makers of Padmaavat, Bajirao Mastani, Gully Boy, Air Lift, Batla House, Lust Stories, Archies, and Mrs. Chatterjee vs Norway.
During their six-day visit, the producers embarked on a journey across Sri Lanka, exploring cities like Colombo, Kandy, Nuwara Eliya, Ella, Hambantota, and Kalutara. Their objective was to discover fresh and captivating locations, both natural and man-made, for their upcoming films and web series. Additionally, they held crucial meetings with Sri Lanka Tourism Officials, government agencies, and film industry partners to discuss potential incentives and local support for filming in Sri Lanka.
India’s Film Industry and the Importance of Sri Lanka
As the world’s largest film producer, India creates over 2000 films and numerous web series annually, surpassing even Hollywood. Sri Lanka’s film tourism promotion aims to increase destination awareness among key Indian film and web series production houses in Mumbai, also known as Bollywood. By encouraging Indian filmmakers to choose Sri Lankan film locations and avail services from international film service providers in Sri Lanka, the country aims to attract Indian travelers and boost its tourism industry.
Boosting Sri Lanka’s Tourism and Economy
Facilitating Indian film and web series productions in Sri Lanka is expected to generate a substantial amount of foreign income for the country’s hospitality, transportation, and logistical services. Moreover, showcasing Sri Lankan locations, local culture, and way of life through the Indian entertainment industry will undoubtedly influence Indian travelers to consider Sri Lanka as a must-visit holiday destination.
Ms. Shobha Sant, Head of Film Content at Jio Studios, a part of Reliance Industries, expressed her admiration for Sri Lanka’s beauty and the warm hospitality received during their visit. She emphasized the similarities between Sri Lanka and India in terms of service, food culture, and environment. Ms. Sant pledged to make sincere efforts to return to Sri Lanka for future film shoots, highlighting the potential for a mutually beneficial and sustainable partnership with the local film industry and government bodies.
The collaboration between Sri Lanka Tourism and Bollywood’s top production houses signifies a significant milestone in the country’s film tourism promotion. By showcasing the breathtaking beauty of Sri Lankan locations and the richness of its culture, Sri Lanka aims to attract Indian filmmakers and ultimately boost its tourism industry. With the right support and collaboration, this partnership has the potential to create a win-win situation for both countries, fostering economic growth and cultural exchange.
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Source, as per www.newswire.lk